Meltwater write … Focus groups can be time and labour consuming, expensive and not always reliable; that is before social listening was added to the mix. Social listening can dish the dirt on how our audience really feels, without them feeling […]
How brands are using social listening as a research and a listening tool – Meltwater Read More »
A new video format is launching that means any video ad can now automatically be placed on the most effective screen – brands no longer need to create a different video format for computers, tablets and smartphones.
Brand’s video messaging : New video format launches that works across multiple screens Read More »
Top personalities from the main political parties have been secretly filmed letting off some steam away from the campaign trail in a karaoke rap battle, in fake mobile phone footage obtained by EE. The 90 second clip shows leaders battling
Watch : Leaked Westminster power battle Read More »
eBay Advertising’s Alessandra Di Lorenzo discusses the need to merge science and creativity in today’s marketing landscape A decade ago, there were no smartphones on sale and untargeted, broad-brush campaigns were at the heart of advertising. The way consumers shop
The “scientists” and the “artists” – The skills needed for modern marketing Read More »
The last 10 years have seen social media bursting onto the scene and making an impact on a number of industries. While it may have started out as a way to connect with old friends and university classmates, it’s now
5 reasons to implement social media marketing Read More »
Data2Decisions, the global marketing effectiveness consultancy, today announces the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences the consumer journey to drive sales.
Do you want to be clued up on the latest ecommerce, multichannel, social media and mobile debates within the fashion industry? On Friday 15th May AW Fashion Vertical Specialist, Susie Whitby will be on hand from 11-12 to answer
Digital mums flock to Talk to Mums blog brunch event on the 24th April to get face time with brands and hear interesting speeches around healthy, happy families. A full account of the session and some top tips from mummy
Mums doing what they do best – TALKING (Blog Brunch Event) Read More »
