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A great example of how experiential marketing can be used by retailers / Hotcow / (video)

Here’s a great example of how experiential marketing can be used by retailers to provide an amazing shopping experience out of store.  German shoe brand Goertz created an interactive retail installation and placed in train stations where and people could […]

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“Architecture lends itself beautifully to the tablet browsing experience” / Anna Winston, BD Head of Digital

A trio of web-apps has been recently launched by the publisher UBM Built Environment. The apps add a unique offering to the audiences of Building, Building Design and Property Week – UBM Built Environment’s three leading media brands. The apps

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“A fun and engaging way to celebrate the arrival of the Galaxy S III” : Tom Jefferies, Head of Digital, Samsung UK & Ireland

Samsung Electronics UK  have announced the launch of a competition on Pinterest to celebrate its arrival on the content sharing website and the availability of the Galaxy S III after it hit shops across the UK on 30 May. Competition

“A fun and engaging way to celebrate the arrival of the Galaxy S III” : Tom Jefferies, Head of Digital, Samsung UK & Ireland Read More »

10 social media mistakes you don’t have to make / Sendible

Most companies and their brands are now waist deep in social media engagement. But mistakes, both well-intentioned and not so much, are being made. Since avoiding mistakes is a lot easier than correcting them, here’s 10 sure-fire social media slip-ups to

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“Expect a large number of companies competing for the same domains” / Dot Brand Domains Disclosed – Wednesday 13th June

Jonathan Robinson, non-executive director, Afilias writes .. “While ICANN has confirmed it has received approximately 2,000 applications for new web addresses, the nature of these extensions won’t be made available until reveal day. http://www.afilias.info/dotbrand

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“Social-Media spending is going to explode”: Win awards for your social campaigns

Brands’ hunger for great social advertising is growing, and with increasing popularity come industry awards. Win awards Now that social is no longer the province of experimental teams working with small budgets and wild ideas, more shops are paying attention

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Pinterest helps ASOS to get people talking, showcase their products and to find out which products their customers really love

ASOS have come up with a great Pinterest campaign recently.They’ve told people to pin their favourite items from their current sale for a chance to win £200 to spend on the site. It’s really getting people involved! Great way to

Pinterest helps ASOS to get people talking, showcase their products and to find out which products their customers really love Read More »