TheMarketingblog

Mobile

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices. For all travel companies, 89% of last-minute booking traffic is now on mobile devices

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices. For all travel companies, 89% of last-minute booking traffic is now on mobile devices The majority of mobile traffic and bookings comes from travellers

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices. For all travel companies, 89% of last-minute booking traffic is now on mobile devices Read More »

Mobile eCommerce – Facts for a successful online shop

Smartphones and tablets are replacing the classic desktop. Therefore it is hardly surprising that more and more mobile shopping is taking place. To make the online shopping experience as straightforward and as enjoyable as possible, your online shop should be

Mobile eCommerce – Facts for a successful online shop Read More »

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

Latest: Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. Carter Jonas’ new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients. Created with

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas Read More »

Live chat software operated by humans: The safer option … Gemma Baker, Click4Assistance

What are your opinions of chatbots? 2017 hasn’t been a very good year for Facebook and their progress with chatbots. The end of February saw reports on the bots hitting a 70% failure rate, as they were lacking understanding of

Live chat software operated by humans: The safer option … Gemma Baker, Click4Assistance Read More »

LiveRamp now available to publishers

Provides Publishers access to People-Based Marketing Budgets Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers. This solution allows publishers

LiveRamp now available to publishers Read More »

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology. There will be a dramatic decrease in Order Takers; these will be replaced with self-service

How is technology changing the sales team? … by Gemma Baker, Click4Assistance Read More »

5 ways technical brands can be exciting

Marketing technical products can be challenging. Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention. Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways

5 ways technical brands can be exciting Read More »