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Wayne Townsend discusses – “The true distinctions between cross-channel and multi-channel marketing”

 Cross-Channel and Multi-Channel Marketing: One and the Same?   CLICKSQUARED   TFM&A 2012 Though the terms ‘cross-channel’ and ‘multi-channel’ are often used synonymously, they are not the same thing, and savvy marketers understand the distinction.

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PC World, Thomson and BHS are among 20 top retailers with no tablet and smartphone apps or sites

Somo, (www.somoglobal.com) the largest independent global mobile marketing agency, has today released research into the mobile-readiness of the UK’s top 100 retail brands.

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Insanity has been defined as “repeating the same behaviour and expecting different results”.

Behind on achieving your first quarter’s results? The ‘View from the Top’ plan from this blog gives you real results muscle when it comes to getting both quality and quantity for your 2012 marketing message.

Insanity has been defined as “repeating the same behaviour and expecting different results”. Read More »

UK m-commerce will rise by a massive 53 per cent in 2012 …

Many consumers are worried about using their mobile devices for online shopping, research has found. Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction,

UK m-commerce will rise by a massive 53 per cent in 2012 … Read More »