Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.
Sky launches new platform to create easy access to TV images Read More »
How Content Marketing Can Benefit the Motor Industry When Felix Baumgartner made his record-breaking skydive for the Red Bull Stratos project in 2012, he did much more than set the record for distance and speed in a four-minute free-fall that
Meltwater write … Focus groups can be time and labour consuming, expensive and not always reliable; that is before social listening was added to the mix. Social listening can dish the dirt on how our audience really feels, without them feeling
How brands are using social listening as a research and a listening tool – Meltwater Read More »
eBay Advertising’s Alessandra Di Lorenzo discusses the need to merge science and creativity in today’s marketing landscape A decade ago, there were no smartphones on sale and untargeted, broad-brush campaigns were at the heart of advertising. The way consumers shop
The “scientists” and the “artists” – The skills needed for modern marketing Read More »
Your email marketing will die alone – unless it goes multichannel This Thursday April 30 at 10.30 am Tiago Oliveira from E-goi will be talking about multichannel marketing automation at MWL 15.
Linkfluence reinvents Radarly, setting a new standard for Social Media Intelligence solutions Linkfluence continues its development in Europe with the launch of a new version of Radarly, its Social Media intelligence Suite. Thanks to its new functionality, including the processing
Modern businesses rely on the Internet to carry out their day to day transactions. For this reason, business broadband services should be fast enough to enable such businesses conduct their online transactions efficiently. A fast connection offers sufficient bandwidth and
Business broadband the do’s and the don’t’s Read More »
Understand. Create. Deliver. Measure. Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has
Lovers shop on-the-go for luxury gifts Today, new network data from Rakuten Marketing reveals that more people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping. The data, taken from Rakuten Marketing’s
Smartphone sales for Valentine’s Day increase 91% YOY – Rakuten Marketing data Read More »
