Do you have a hard-charging client who insists on using his green credentials in marketing campaigns? But are your client’s products genuinely green? Greenwashing is when you brand something as sustainable or eco-friendly when it’s not. It’s a dishonest practice […]
What Marketers Should Know About Green Marketing and Greenwashing Read More »
Changing mindsets to drive change The results from our Brands with Purpose report highlight the growing importance of ethics and sustainability in marketing. With the world becoming more and more socially conscious, consumers not only expect first-class services or products
The Power of Ethical Marketing Practices Read More »
It’s hard to overstate how broad the marketing strategies of small businesses have become. Before the Internet, small companies relied on print and traditional media advertisements, cold calling, and tight business networks. Even landing space in the Yellow Pages was
Small Business Marketing Predictions 2024 Read More »
In today’s digital age, marketing strategies are constantly evolving to keep up with the ever-changing consumer landscape. QR codes are one way to boost your marketing strategy. Originally designed for inventory management, QR codes have now become a game-changer in
How to Leverage QR Codes in Marketing Read More »
From a consumer perspective, holiday marketing is pure fun and festivity, but for businesses, it’s months of meticulous planning, the results of which are often critical to a brand’s success. This is the case now more than ever due to
How Soon Should Brands Begin Promotions for Holiday Marketing? Read More »
Digital evolution is on the rise, but it is difficult to grasp that businesses are opting for and making social media marketing their central digital marketing strategy. While out of the multiple digital marketing avenues available to entrepreneurs and companies,
Stay in Profits with SEO Services Read More »
Many businesses are going to start feeling the squeeze. For some, the first instinct is to focus on retaining customers. However, it’s far safer to focus on growth. Here, we break down the key corner stones of a digital growth
Stability through growth: How brands can withstand an economic downturn. Read More »
The eCommerce platforms are ruling the world with giants like eBay, Amazon and other such platforms having such humongous valuations and customer base. But did you know that Amazon, eBay and other such platforms don’t trade their own products but
How to create a successful Photo Book Business Marketplace? (With success stories) Read More »
Promoting your website is essential to the success of your business. The days of “build it and they will come” are long over. Competition for website visitors is fierce, so you need to use promotional strategies which get real results.
3 ways to promote your website and get real results Read More »
When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe something in the Nespresso vein of incredibly attractive people sipping while staring philosophically into
[Video] : “Making fun of the ridiculous ways coffee is often marketed” Read More »
