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About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

Adweek | Breaking News in Advertising, Media and Technology Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.

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World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising – has opened today, with the announcement of a brand new category.   The new “Content Leadership & Innovation Award” will

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Ownable : The Clearing creates brand for TI Media’s shopping service

Brand consultancy The Clearing has created a brand for revolutionary ecommerce shopping service Ownable, launching in September 2018 with TI Media. The partnership between TI Media and Ownable allows readers to place orders for products they see featured in the

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Initials launches integrated campaign for Rimmel London’s Match Perfection foundation

After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign – Match Perfection – is now live. Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials

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New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers. They are frequent consumers of international TV channels, but who fall outside of the top income segment that

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Big brands no longer get big love from UK consumers

Big #brands no longer get big love from UK #consumers, says @FKCLondon report https://t.co/WEa4YmEaoJ #marketing #retail pic.twitter.com/Tnp7kHjx5o — Marketing Comm News (@marcommnews) August 22, 2018

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Buxton creates commuter badges to support Virgin Money London Marathon runners

As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge. Created by RAPP UK , the baby-on-board style badges are designed to celebrate and

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