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advertising

Movers and Groovers : IAB UK appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the

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Center Parcs unveils a new integrated campaign which launches on TV from 23rd December

Leading short break expert Center Parcs unveils a new TV advertisement as part of a broader marketing campaign celebrating the forest as an immersive playground.  The new 50-second TV commercial launches on 21st December on the company’s Facebook channel, before

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Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

According to new research undertaken by internal talent engine, ProFinda, employees are wasting valuable work hours looking for support in their roles, as they are unable to identify internal expertise from within their own organisations. This wasted time supports recent

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“Fly-in” shoppers to boost British retail this weekend, predicts lastminute.com group

London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s Immaculate Conception public

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Research: 74% of marketers now prioritise social for launches, TV drops in importance to sixth / Five by Five

Research unveiled today has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans. The research was commissioned by launch

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[Watch] “The home of Kerrygold is the wettest place in Ireland” – Karmarama is launching a new TV campaign

Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays

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