Almost half of people (47%) in the UK believe that sharing economy schemes benefit consumers, but 39% feel these aren’t as trustworthy as traditional outlets. This is according to new research from global online reviews community Trustpilot which looks into […]
Research : Sharing economy – do consumers trust it? Read More »
The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now. ‘Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese’ says NYB
Now launches ‘Speak Cheesy’ Read More »
Estate agent Savills announces the launch of its new integrated campaign, which will include TV advertising for the first time. Conceived and executed by creative agency isobel, the move is part of the brand’s efforts to drive awareness and engagement
[Watch] Savills celebrates relationship with the home in their first TV ad Read More »
ISBA today launches the first ever template contract for advertisers to use when working with social talent. Created in partnership with law firm Lewis Silkin the new contract also had input from major brands and social talent agents. Brands are
Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey of 4,000 consumers in the UK, France and Germany,
92% of European Consumers Demand Improvement to Online Video Advertising Read More »
Human Made Stories – A film series by Volvo and Sky Atlantic. This Thursday 11pm #HumanMade pic.twitter.com/MJqEU1Vf7y — VOLVO UK (@VolvoCarUK) September 7, 2016
Volvo puts people first with Human Made Stories – in partnership with Sky Atlantic Read More »
McDonald’s is launching a new TV spot for the Chicken Legend range.
[Watch] Leo Burnett unveils latest TV spot for McDonald’s Chicken Legend Read More »
eBay Advertising predicts that the August Bank Holiday weekend will fire the pistol for early Christmas shopping, according to new shopper insights released today. The publisher has revealed that shoppers made almost half a million searches for ‘Christmas’ on eBay.co.uk
Bank holiday weekend set to trigger early Christmas spend, predicts eBay Read More »
By François Arbour, VP Product, Video and Music at Shutterstock [pictured bottom right] In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and
GOOOOOLD! What a way to open Team GB’s medal count! @adam_peaty take a bow! #IAmTeamGB pic.twitter.com/ZGwjr6jbKr — The National Lottery (@TNLUK) August 8, 2016 Camelot, operator of The National Lottery, has partnered with EchoMany to launch its first personalised Twitter
National Lottery launches personalised Olympic Twitter campaign Read More »
