An award winning advertising company has lifted the curtain of secrecy to reveal that they are behind a show-stopping national advertising campaign which has created a storm of intrigue online. Featuring a dramatic image of a big cat emerging from […]
Daring adverts draw audiences into The Lion’s Den Read More »
Telling a story is as old as history itself and is how ancient civilizations and cultures passed down information on their very being. Though the millennia storytelling has developed from verbal to drawn to written through to today’s countless options.
Storytelling in Marketing, a KP shows us all how to do it Read More »
An innovative concept to make it easier to navigate London on foot by marking the city’s underground rail routes at street level has been named the winner of the Ford-sponsored brief at the Design & Art Direction (D&AD) New Blood
London congestion busting idea wins D&AD award Read More »
It is definitely not a good thing when advertising legend Sir John Hegarty describes your spot as “the most stupid thing” the has even seen in his whole life. That is exactly what happened to a recent Nivea ad, created
Nivea’s spot featuring pooping seagull may be the stupidest ad of 2016 Read More »
Britain’s biggest energy supplier, British Gas, this weekend launches a pioneering new plan called FreeTime, giving customers free electricity between 9am and 5pm on Saturdays or Sundays. The innovative plans are made possible by smart meters and are a first
Wilbur returns to celebrate free electricity Read More »
Siemens, the global engineering company, launched its new brand positioning in the UK at the 2016 International Festival of Business (IFB). Developed by Ogilvy & Mather, the new positioning – ‘Ingenuity for life’ – will be launched through press, PR,
Siemens UK launches new brand identity Read More »
Kopparberg, the leading Swedish fruit cider, announces the launch of a brand new multi-million marketing campaign entitled ‘Fånga Dagen’. The creative will be rolled out across multiple channels this summer, and will form the basis of a holistic campaign for
Kopparberg launches new multi-million ‘Fanga Dagen’ campaign Read More »
Food porn style adverts, like those by M&S aren’t tempting Brits to shop in their stores and to try new foods. In fact only 4% are influenced by these type of adverts, according to research by a money saving voucher
Food Porn Adverts don’t tempt Brits to stores; value for money does Read More »
Sony and 4Sales has announced an exclusive new partnership that will see Channel 4 talent star in a new ad campaign for Sony’s latest smartphone, the Xperia X. The first ad, starring comedian Paul Chowdhry, will premiere on Friday 3rd
Sony launches the Xperia X with exclusive new Channel 4 ad campaign Read More »
The Challenge … With Coty looking to relaunch its adidas Sport Sensations anti-perspirant in 2014, all eyes were on the upcoming World Cup. Many brands were looking to piggy-back the event, so the Adidas body care brand had to come
Adidas gets one shot at World Cup glory with Five by Five Read More »
