JCDecaux, the world’s largest Outdoor advertising company, has added Putney Bridge Showcase, a premium large format digital site, to its extensive digital presence in London. The two screens of The Putney Bridge Showcase will go live today and become the […]
JCDecaux expands The South West Network with launch of Putney Bridge Showcase Read More »
Halfords launches its new brand platform with its first ever TV ad to feature a real family. Launching with the new “For Life’s Journeys” strapline, the TV ad shows a family leaving home for an adventurous weekend together and celebrates
Watch : Halfords launches new brand platform with real family TV ad Read More »
Spencer Berwin, Co-CEO of JCDecaux UK JCDecaux, the UK’s leading Outdoor advertising company, today announces its partnership with Virgin Media Business and Crowdfunder for Virgin Media Business’s #VOOM 2016 project, the UK’s biggest pitching competition for entrepreneurs and small businesses.
JCDecaux offers 250k worth of inventory to winners of Virgin’s #VOOM 2016 Read More »
Kia, the principal sponsor of Surrey County Cricket Club, has launched a 70’s inspired instructional video featuring Surrey star Jade Dernbach to promote the club’s Kia Catch competition. Global marketing & communications agency INNOCEAN UK was briefed by Kia to
eBay expects football-related shopping to ramp up from next week as the UK gets ready to enjoy a summer of sport, according to new insights released today. eBay Advertising’s data reveals that, ahead of the last World Cup, searches for
Research : Consumer electronics shopping to ‘kick off’ next week, says eBay Read More »
The European Court of Justice (ECJ) is expected to rule in favour of clamping down on e-cigarette advertising this week, despite a recent report by UK doctors that urged promoting the product for public health reasons. The ECJ will rule
E-cigarette advertising ban expected to come into force this week / City A.M. Read More »
UK advertising expenditure grew at its highest rate since 2010 last year, increasing by 7.5% to £20.1bn, according to the UK’s definitive advertising statistics, the Advertising Association/Warc Expenditure Report. Internet adspend increased 17.3% to £8.6bn, with mobile accounting for 78%
UK advertising spend passes £20bn as growth hits five-year high Read More »
He was interviewed on stage by Mediacom MD Claudine Collins at Advertising Week Europe this morning about Brexit, Donald Trump, press ethics, advertising and women in sport.
Kate Thornton’s cashback shopping site TBSeen has won £100,000 worth of space on digital out-of-home (DOOH) screens, following an audience vote at Ad Week Europe. The vote followed Posterscope’s ‘Storytellers Will Rule the World’ session, in which three thought-provoking concepts
Kate Thornton’s TBSeen wins £100k DOOH space from Posterscope at Ad Week Europe session Read More »
Videology a leading software provider for converged TV and video advertising – today announced the findings of an independent, commissioned study conducted by Gain Theory, a global marketing foresight consultancy, on the behalf of Videology entitled, “Video Works”. The study
Brands had a positive ROI on their video investment, with 95% of sales occurring offline Read More »
