Bing Ads today releases insights into online Easter shopping behaviour, revealing almost three quarters (69%) of searches will be made by females as they lead the charge in planning family fun this Easter. Based on data from last year, Bing […]
Women lead the charge over last-minute men in Easter shopping Read More »
4 Sales and MEC today announce a new seven-figure sponsorship deal with mineral water brand Volvic. The deal, which runs from Tuesday 1st March until the end of 2016, represents the first time Volvic has sponsored programming on TV and
MEC brokers TV sponsorship first for Volvic with Channel 4 Read More »
eBay Advertising today announced the launch of a new product to help advertisers cash in on the couch commerce opportunity on ebay.co.uk, following a successful pilot campaign with The Co-operative Electrical. The product – known as ‘eBay TV Targeting’ –
Native advertising platform Adyoulike has been named as a member of Real Business’ The Everline Future 50. The programme lists the 50 most disruptive and game-changing businesses currently operating in the UK. The 50 businesses were chosen from an original
Adyoulike named in Real Business’ The Everline Future 50 Read More »
2nd ranked UK has two most effective campaigns in global top 20 55% of the world’s most impactful campaigns are digital-led Campaigns with a cause fill rankings of the world’s most effective campaigns Unilever loses its crown as world’s top
The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China,
JCDecaux SA announced today that it has been awarded the Bus Shelter advertising contract for the Royal Borough of Kensington and Chelsea. This 15 year contract previously held by Clear Channel, was awarded following a competitive tender process and includes
JCDecaux wins the Bus Shelter advertising contract for Kensington and Chelsea Read More »
Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system. The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out
Sky launches “fluid viewing” Sky Q with visually spectacular campaign Read More »
Exclusive comment piece by Marius Smyth, Managing Director EMEA of AdRoll It’s official – media agencies have come a long way from the old-school days of brokering deals energetically over the phone on the agency floor or over long lunches.
‘Welcome to the Era of Mad Tech’….. comment piece by Marius Smyth, AdRoll Read More »
Videology have announced an industry-first in viewable campaign delivery. Videology’s Platform will allow users to transact on viewability as a currency, defined as viewable CPM (vCPM). Within the platform, clients will be able to plan, buy and execute against a
Videology have announced an industry-first in viewable campaign delivery Read More »
