DateX: M&S has launched its first campaign of the new year, this time focusing on its healthy food range, including exciting new food trends like spiralised vegetables, cauliflower rice, unusual grains and vibrant juices. The ‘Adventures in Wonderfood’ campaign, created […]
M&S launches ‘Adventures in Wonderfood’ campaign for the new year Read More »
First ever beer advertising – only to women – It's gender-specific advertising at its best https://t.co/a1HkUEaMKH pic.twitter.com/ybSw0DDKVt — Will Corry (@slievemore) December 22, 2015
Video : First ever beer advertising only to women Read More »
PowaTag brings the offline world to life by transforming printed adverts into a point of sale Christmas advertising eats up 70 per cent of the £5 billion Q4 ad spend, but with retail profits under pressure, pumping money into advertising
Advertisers can now understand the hover rate of their display advertising With the launch of Hover Rate, advertisers from today will know how many internet users have hovered over but not clicked on their display advertisement, alongside the normal click
Insomnis reveals the ‘hover rate’ – a unique, new development for display advertising Read More »
Within milliseconds of an ad playing on ITV, a similar digital ad will be served to users online with a similar profile to the TV audience in terms of socio-demographics & geography. RadiumOne’s technology enables an additional layer of audience
Great piece by #adtechlondon speaker @ninasbib here: http://t.co/LQl9oP881G. Still time to save £100 on tickets too http://t.co/wvPLBCBVXh — ad:tech London (@adtech_london) September 4, 2015
Events : Register now for ad:tech London in October + all the latest tweets Read More »
Europe’s leading event for staying ahead of the latest interactive media, advertising and marketing trends.
New 5* Website : Brand/agency/media CEOs & CMOs talking data/content/tech Read More »
Ian Jindal, Editor in Chief and Co-Founder of InternetRetailing writes … Fans of the actor Tom Cruise are probably familiar with the phrase ‘show me the money’ – a totemic line from the 1996 movie Jerry Maguire.
Fighting a losing battle with an army of broken promises Read More »
