Asda has launched the world’s first Rich Ad Messaging campaign. Engaging their Easter audience via a scrolling ad message on their mobile devices whilst they browse the web and apps, the campaign then combines this mass broadcast execution with the […]
How Asda is changing the message for mobile advertising Read More »
FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience. But are they missing a trick by not taking into consideration a whole
Tesco has been voted Britain’s favourite supermarket, according to a poll from @vouchercodespro VoucherCodesPro.
Movers and Groovers : Premier Foods’ Claire Harrison-Church replaces Chris McDonough as Asda marketing boss (www.thedrum.com) Claire Harrison-Church, currently category business unit director at Premier Foods, is to replace Asda marketing director, Chris…
VIEW: the best of 2014 Christmas ads http://t.co/Vvuv3qMiVi including John Lewis and Monty the Penguin #christmasads pic.twitter.com/7TXQKgxgsF — Marketing Magazine (@MarketingUK) November 8, 2014
The Top 50 companies for Customer Service have been announced, which sees Tesco, ASDA, Nationwide, Barclaycard and Dignity Caring Funeral Services being re-introduced to the prestigious Top 50 circle. Odeon, First Rate, American Express, Molson Coors and Screwfix are all
Wyke Farms, the UK’s largest independent cheese producer and milk processor, today announces its autumn media campaign. The company is investing £1.2 million into a cross-platform communications campaign, which includes viral seeding, print and broadcast activity. The campaign, which features
Wyke Farms have a new TV advert made by Ridley Scott’s commercial production company RSA Read More »
Shoppercentric "UK shoppers switch between five different retailers and …. http://t.co/aAY4Vt8UK3 … pic.twitter.com/uBzde1KELl — Will Corry (@slievemore) July 27, 2014
In the battle for consumer spend, discounts win 84 per cent of supermarket shoppers use coupons Consumers saving £3 billion a year through coupons Coupons are used widely across all demographics. Rise of the discounter – 30% of all shoppers
Morrisons is slashing the price of 1,200 everyday food essentials by up to 60 per cent, triggering a bloody price war that will force rivals to follow suit. The move by Britain’s fourth biggest supermarket is part of a £1billion
Morrisons : The price of 1,200 everyday food essentials slashed in price war Read More »
