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ASDA

FMCG Perception Blunders / “The price point on the Morrisons ad read £1 – the Asda version read £2”

This is an interesting positioning story about Asda, Morrisons and Ben & Jerry Ice Cream. It all started with two left hand page ads in Thursday’s Daily Mail.  They were both the same size and for Ben & Jerry products. The […]

FMCG Perception Blunders / “The price point on the Morrisons ad read £1 – the Asda version read £2” Read More »

Have you seen the new Little Dish TV ad? / Shopitize

Little Dish TV ad 2013 At Little Dish we make healthy, natural food for kids. We only ever use 100% natural ingredients, with no additiives or preservatives. You can find our meals in the chilled aisle in Tesco, Asda, Waitrose, select

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Events : Whats hot in mobile retailing 2013? / The Mobile Retail Summit

The retail landscape is changing like never before, and the sector is set for even more rapid change over the next three years, as retailers respond to changing consumer behaviour, particularly around the use of mobile in the shopping process.

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Asda reports m-commerce boost as mums download shopping app

Asda is enjoying a massive boost in m-commerce as the retailer’s legion of shopping mums embrace new technology. Over the Christmas period, Asda said 25% of its online orders were made on either mobiles or tablets. This has since climbed

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Movers & Groovers : Kevin Snelling has joined packaging technology and development consultancy Your Packaging Partner

Kevin Snelling has joined packaging technology and development consultancy Your Packaging Partner as a packaging development manager, a key role within the team. Kevin joins Your Packaging Partner, a company within the Sun Branding Solutions group , from Coldwater Seafood,

Movers & Groovers : Kevin Snelling has joined packaging technology and development consultancy Your Packaging Partner Read More »

In The Telegraph : Airlines which cancel flights, Apple, EU consumer measures, Triple dip recession, Asda, HMV

David Millward reveals that airlines which cancel flights will have to book passengers on rival carriers if they cannot offer one of their own within 12 hours, under a new package of EU consumer measures to be unveiled today.

In The Telegraph : Airlines which cancel flights, Apple, EU consumer measures, Triple dip recession, Asda, HMV Read More »