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Shaken & Stirred - Influential Brand Profiling and Positioning

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SPA Future Thinking unveils consumer attitude ethnographic tool

Lead story, Research / By admin

SPA Future Thinking has launched a second ethnographic tool, See-Me, designed to link and understand consumer attitudes to their actual behaviour.

SPA Future Thinking unveils consumer attitude ethnographic tool Read More »

Mobile ethnography – bridging the gap between actual and reported behaviour

Gadgets, Mobile, Nuggets, Research, Retail News / By admin

Emma Bennett, Marketing Manager at SPA Future Thinking reports…Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.

Mobile ethnography – bridging the gap between actual and reported behaviour Read More »

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