It’s no secret that brand identity is at the core of modern-day marketing. It plays a pivotal role in how a given company markets its products and expands its consumer base, thus being crucial for generating sales and increasing profit. […]
Everyday Mums are Powerful Allies for Brands Today’s mums account for a whopping 75% of all household purchasing decisions. They’re aged 20 to 50 so we’re talking Millennials and Gen Xs They’re into beauty, health, fitness, and much more And they
“Everyday mums are powerful allies for brands” … Talk to Mums Read More »
Once more with feeling: why #brands need purpose in a post-truth world | @TheDrum https://t.co/6jfIT4IB2P pic.twitter.com/eulkF7q2wc — Blair James Stuart (@StuartMedia) March 20, 2017
Why brands need purpose in a post-truth world Read More »
Using groundbreaking technology based on Convolutional Neural Networks ad tech start-up Pixsee is set to revolutionise programmatic video advertising with the launch of a new platform that will allow online publishers and social media site owners to monetise the trillions
Russian space tech unlocks online video ‘dark matter’ for brands Read More »
Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black Friday weekend and reveals what will drive shoppers to purchases over the Christmas season. The
Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands. Devotion, which is a factor
Clive Christian, the British luxury interiors and fragrance company, has appointed Threepipe to manage its digital advertising and SEO programmes across its collections during the festive period. Threepipe will manage paid search and display retargeting as well as social advertising
New : Clive Christian partners with Threepipe to drive Christmas sales Read More »
A new eBook published today by Collinson Latitude highlights the current opinions and adoption rates of digital technology among loyalty programme members worldwide. It reveals that over eight in ten (85%) of members prefer interacting with their favourite loyalty programme
Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has launched today, providing innovative and engaging content for world-class brands. The launch comes at a time when many traditional agencies are redefining themselves as ‘content experts’ – but
Content marketing agency launches – Foxtrot Papa Read More »
