More and more shoppers are regularly using voucher codes. Many shoppers now assume a brand will offer them money off at some point during their purchase. If you ignore their demands, you’ll be losing sales, emptying baskets and missing out […]
A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud Read More »
Every year, leading branded business valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful and the most valuable by country, by industry and
Research : The world’s most valuable brand portfolios revealed / Brand Finance Read More »
We do like a nice bit of cake. Last night’s #GBBO was most-watched launch episode in the show’s history pic.twitter.com/YJkufFSVWk — BBC (@AboutTheBBC) August 25, 2016 Great British Bake Off (GBBO) returns to the screens , and with last year’s
5 ways brands can use “Great British Bake Off” to increase sales Read More »
By Niki Macartney, strategy director at Southpaw Grocery brands face many challenges in these fast-moving digital times; they need to think fast to combat the pincer movement of competitors and changing consumer behaviour. Reviving a brand is an option for
9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw Read More »
By Andrew Curry, Director, and Joe Ballantyne, Associate Director, The Futures Company The Brexit referendum vote has already caused the pound to plummet to 30-year lows on foreign exchange markets and billions of pounds wiped off share values. Socially, we’ve
“Brexit, brands, and the fear of the future” / The Futures Company Read More »
Sam Ellison and Emma Jones, founding partners at Redshoe Brand Design, a design agency specialising in designing for women, are back from M2W in New York, the world’s biggest conference on marketing to women. For anyone wanting to better engage
Women for Women : The lowdown on how to create female-appeal Read More »
New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts. The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers
Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study* commissioned by Ometria has found. The same study has discovered that 84% of consumers
Videology a leading software provider for converged TV and video advertising – today announced the findings of an independent, commissioned study conducted by Gain Theory, a global marketing foresight consultancy, on the behalf of Videology entitled, “Video Works”. The study
Brands had a positive ROI on their video investment, with 95% of sales occurring offline Read More »
A study commissioned by digital transformation business, Squiz, suggests that many B2B brands still have a way to go to become more customer-centric, with over two-fifths (41%) of marketers thinking more work is required. Although 83% of B2B marketers recognise
Two-fifths of B2B marketers failing to deliver customer-centric approach Read More »
