Marketing agency, RPM has developed an in-store promotional campaign for Cadbury to encourage supermarket shoppers to ‘Unwrap Joy’ this Christmas. The agency has created the concept which will run exclusively in 36 Tesco stores throughout the UK, to support the […]
In-store promotional campaign / ‘Unwrap Joy’ with Cadbury and RPM Read More »
de Winter launches agency ‘The Retail Room’ – ‘a new breed of retail PR and social agency’ http://t.co/pMUoZF53bY … pic.twitter.com/BccxQkGUuN — Will Corry (@slievemore) May 10, 2014
Burton’s Biscuit Company continues its significant investment in its Power Brands with a major national outdoor advertising campaign for Wagon Wheels Wheelies, bringing together the epic heritage of the brand and the unique product experience for mums and a new
A major national outdoor advertising campaign for Wagon Wheels Wheelies Read More »
Cadbury gives two fingers to Nestle by blocking its bid to trademark KitKat http://t.co/PKf7VHYTkY via @RebelMouse — Will Corry (@slievemore) July 6, 2013
FMCG / Cadbury gives two fingers to Nestle Read More »
Cadbury ‘used Ireland to avoid UK tax‘ independent.ie Cadbury has been accused of “aggressive tax avoidance”, particularly in its use of Irish subsidiaries, before it was acquired by US food group Kraft.
Cadbury has been accused of “aggressive tax avoidance” Read More »
Chocolate, crisps and internet brands dominate the top 10 / Food, drink and retailers account for over half of top 100 London, 6 June 2013 – Chocolate, crisps and the internet dominate the most liked brands amongst 16-34 year olds
Research : Cadbury tops Amazon as Generation Y’s favourite brand / w00t! Media Read More »
Innocent Seeks to Engage Pots of Mobile Shoppers All eight recipes of Innocent Drinks’ Veg Pots now featured in Shopitize’s Mobile Shopper Rewards service; brand joins platform to gain insights into consumers’ purchases at the checkout Mobile shopping platform and
With new figures showing that the redemption of consumer coupons in the UK has almost doubled since 2009, PromoVeritas – the independent promotional compliance and verification service – is warning that brand owners and retailers face even greater financial risks
By Sarah Shearman , marketingmagazine.co.uk, Cadbury launches two chocolate bars with social media support The food giant unveiled the two new bars on Twitter and its Cadbury UK Facebook page and its Google Plus Page today (6 September).
John Whittaker of SPA Future Thinking writes .. As sponsorship becomes more and more prevalent and consumers become more and more savvy to its purposes – getting it right is increasingly important. Get it wrong and you can expect a torrent
Can the wrong sponsorship actually do more harm than good? / SPA Future Thinking Read More »
