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Sky launches “fluid viewing” Sky Q with visually spectacular campaign

Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system. The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out […]

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How Fray Bentos rekindled latent affections and created a role for the brand with a younger audience

The Baxters food brand Fray Bentos is launching a series of idents for its sponsorship of ITV4 based around the theme of compulsive viewing. The idents feature the brand’s range of famous meals and are part of a new strategy

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New Balance appoints ZAK to launch 2016 global lifestyle campaign “numbers speak louder than words”

First global creative platform for New Balance Lifestyle gives true meaning to the brand’s ‘Always in Beta’ proposition New Balance Athletics, Inc. announces the launch of the first global New Balance Lifestyle creative platform, ‘numbers speak louder than words,’ which

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Vyke launches Seedrs Crowdfunding campaign to help revolutionise mobile voice calling

Vyke (www.vyke.com) today announced a crowdfunding campaign with Seedrs (www.Seedrs.com/vyke) to raise £800,000 to help launch its new platform that will revolutionise voice calling in the same way that WhatsApp re-invented messaging. The Seedrs campaign will allow Vyke to change

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M&S launches ‘Adventures in Wonderfood’ campaign for the new year

DateX: M&S has launched its first campaign of the new year, this time focusing on its healthy food range, including exciting new food trends like spiralised vegetables, cauliflower rice, unusual grains and vibrant juices. The ‘Adventures in Wonderfood’ campaign, created

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E.ON, AOL & MediaCom announce the next phase of ‘Smart Pay As You Go’ campaign

New content channel on The Huffington Post UK features Julia Bradbury and utilises breadth of AOL + Microsoft offering to drive engagement E.ON, AOL and Mediacom have launched a new phase of E.ON’s ‘Smart Pay As You Go’ integrated campaign.

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Petition / “If the building closes it will have a huge negative impact on the Liverpool music scene”

A petition has been signed by thousands in order to stop Liverpool Council from granting planning permission to a popular music venue… The decision to grant planning permission to convert Princess Building for a different use has been met with

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Marketing integration is as easy as ABCD / flock.

At Flock we always try to use integration insight from outside the world of marketing to improve our marketing integration product, and help integrated marketers and marketing procurement professionals. Previously we have shared examples from building industrial consortia and from creating cancer

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Eight fearless blood donors marched around London with painted-on circulatory systems

This an oldie but goldie story.  We missed it first time round. Enjoy….. In an attempt by the National Health Service to promote blood donation, eight fearless blood donors marched around London with painted-on circulatory systems. The stunt garnered a

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