TheMarketingblog

Catherine Becker

VCCP Media has bought adconnection in a deal that will treble its annual billings to £50 million

Catherine Becker, current CEO of adconnection becomes CEO of VCCP Media and Nick Baum, MD.  Paul Mead will be the Chairman. Adrian Coleman, one of the founders of the ad agency VCCP, describes it as “reintegration”. Others call it the

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Exclusive : adconnection CEO, Catherine Becker, on key media trends

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the

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Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day…by Catherine Becker,

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adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests…

“What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy” adconnection is the leading performance

adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests… Read More »

adconnection is selected as one of Britain’s most inspirational companies of 2015

2015 list of the 1,000 companies to inspire Britain. adconnection @adconnectionUK are delighted to announce that they have been included, for the second time running, in Britain’s 1000 most inspirational companies. Check all the names here … The report, which

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Media Planning : The best of the adconnection articles from theMarketingblog

The best of the adconnection articles from theMarketingblog – enjoy

Media Planning : The best of the adconnection articles from theMarketingblog Read More »

Movers and Groovers : Nick Baum promoted to Managing Director of adconnection

News from adconnection @adconnectionUK.  Delighted to announce the promotion of Nick Baum to Managing Director from his previous position as Client Services Director. Nick has been with adconnection for eight years and is a popular figure both internally, and within the

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