TheMarketingblog

Catherine Becker

Thanks to @slievemore for featuring our blog about #ICEGaming in theMarketingblog

Thanks to @slievemore for featuring our blog about #ICEGaming in Marketing Blog. Read it here: http://t.co/r72X6sPRQu pic.twitter.com/qSuN91J94c — adconnection (@adconnectionUK) February 9, 2015

Thanks to @slievemore for featuring our blog about #ICEGaming in theMarketingblog Read More »

“The re-positioning of adconnection to be the leading performance agency has gone very well” – Catherine Becker, CEO of adconnection

It was good to catch up with Catherine Becker, CEO of adconnection recently. I asked Catherine to give theMarketingblog readers an up to date picture of how her agency @adconnectionUK was progressing.

“The re-positioning of adconnection to be the leading performance agency has gone very well” – Catherine Becker, CEO of adconnection Read More »

Catherine Becker: “Why performance delivery means so much more in today’s media environment”

It’s time to redefine performance delivery, says adconnection’s chief executive, Catherine Becker. “When I attended a speaker panel at the Media360 event a couple of weeks ago, there was a lot of talk from clients about not being transparent about

Catherine Becker: “Why performance delivery means so much more in today’s media environment” Read More »

Exterion Media walk away with the Innovations Challenge trophy / adconnection

#innovationschallenge tough competition but George @ExterionMediaUK prevailed pic.twitter.com/JvrREGAsIZ — Catherine Becker (@catherinebecker) May 8, 2014

Exterion Media walk away with the Innovations Challenge trophy / adconnection Read More »

Events at Tobacco Dock : Catherine Becker, CEO of adconnection on stage at Media360

Events in May : Media360 is the annual two-day gathering of leaders in the media and marketing industries. Joining Lindsay Pattison, chief executive of WPP’s Maxus on stage at this year’s event are agency leaders: Daren Rubins, chief executive of

Events at Tobacco Dock : Catherine Becker, CEO of adconnection on stage at Media360 Read More »

Women for Women : Catherine Becker of adconnection talks about ‘contrived endorsements’ on Sky News

Did you catch @catherinebecker on @SkyNews last night? We deliver media solutions right through to point of sale. pic.twitter.com/I0kJpFap8h — adconnection (@adconnectionUK) February 6, 2014

Women for Women : Catherine Becker of adconnection talks about ‘contrived endorsements’ on Sky News Read More »

Movers and Groovers : adconnection appoints Adam Vittozzi as Digital Performance Director

adconnection has strengthened its digital team, welcoming Digital Performance Director Adam Vittozzi who will be responsible for driving effective digital strategies across all clients. In his former role, Vittozzi was Senior Manager of Acquisition Strategies at Digital River, where he

Movers and Groovers : adconnection appoints Adam Vittozzi as Digital Performance Director Read More »

Exclusive : Adconnection’s Catherine Becker’s special interview answers on Health of Facebook, Content Buying, Harmonised Buying,Team Support and Programmatic Buying etc.

Exclusive : Here is themarketingblog’s  first big ‘brand ideas’ interview article of 2014. It spotlights AdConnection’s CEO Catherine Becker and her thoughts etc. on  the Health of Facebook, Content Buying, Harmonised Buying, Programmatic Buying etc. Plus trend questions for 2014 etc. If you want to

Exclusive : Adconnection’s Catherine Becker’s special interview answers on Health of Facebook, Content Buying, Harmonised Buying,Team Support and Programmatic Buying etc. Read More »