TheMarketingblog

Catherine Becker

Coming soon : Brand ideas interview with adconnection’s CEO Catherine Becker

Watch out for themarketingblog’s  first big ‘brand ideas’ interview article of 2014. It will be on this site by the end of January. Look out for it. It will spotlight adconnection’s CEO Catherine Becker and her thoughts etc. on media buying, media […]

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Women for Women / Winners of the Women in Marketing (WIM) Awards

The UK’s most successful female marketers were honoured last night at the annual Women in Marketing (WIM) Awards.  Founded by volunteer, Ade Onilude, and organised by the Chartered Institute of Marketing (CIM) the WIM awards celebrate the achievements of female

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Adconnection unveils first ‘Second Screen’ integrated media campaign for Lovestruck

Adconnection, the leading independent media planning and buying agency, has unveiled the UK’s first ‘dual screen’ connected media campaign – synchronising TV and online display activity – for Lovestruck.com. The ‘Lovestruck Here’ dual screen campaign, which launches this Friday 8

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Movers & Groovers : Cathy McPherson joins leading media independent, adconnection, as director

adconnection, the independent media agency based in London, has welcomed Cathy McPherson as director. With over 28 years’ experience in the media world, McPherson founded All Response Media in 1995. Formerly working as an independent consultant, McPherson has recently been

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