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“The re-positioning of adconnection to be the leading performance agency has gone very well” – Catherine Becker, CEO of adconnection

It was good to catch up with Catherine Becker, CEO of adconnection recently. I asked Catherine to give theMarketingblog readers an up to date picture of how her agency @adconnectionUK was progressing.

“The re-positioning of adconnection to be the leading performance agency has gone very well” – Catherine Becker, CEO of adconnection Read More »

‘Next time label it’ / Brother UK is set to launch its biggest ever marketing campaign

The £2m multi-channel campaign will include advertising across TV, radio, and digital platforms including video-on-demand, alongside channel partner engagement, PR and social media. It introduces the strapline ‘Next time label it’, and illustrates a series of comical mishaps which happen

‘Next time label it’ / Brother UK is set to launch its biggest ever marketing campaign Read More »

ad:techLondon / ‘Why the marketing industry needs to embrace innovation culture to connect with consumers’ – Ex-Burberry and Topshop marketer Justin Cooke

Ex-Burberry and Topshop marketer Justin Cooke is a late addition to the ad:tech London programme (starts tomorrow Wednesday) and will reveal his plans for new start-up agency Innovate7 in the show’s dedicated Multichannel Summit. Cooke, who left Arcadia-owned Topshop last week, will present the case for

ad:techLondon / ‘Why the marketing industry needs to embrace innovation culture to connect with consumers’ – Ex-Burberry and Topshop marketer Justin Cooke Read More »

This week / The latest shifts in digital marketing, media and technology at ad:tech London

From www.marketingmagazine.co.uk –  Brand leaders and new features boost ad:tech London marketplace | Marketing Magazine Brand leaders and new features boost ad:tech London marketplace, ad:tech has been a key industry fixture in the UK for brands, agencies and publishers for nearly

This week / The latest shifts in digital marketing, media and technology at ad:tech London Read More »

This week : Intense agency consolidation and shifting media spend – topic of a free closing keynote panel debate at ad:techLondon

A year of intense agency consolidation and shifting media spend is the topic of a free closing keynote panel debate at ad:techLondon on 12 September – that’s this week. Havas Media Global CEO Alfonso Rodes, (top right) Group M EMEA CEO Dominic

This week : Intense agency consolidation and shifting media spend – topic of a free closing keynote panel debate at ad:techLondon Read More »

Less than 3 weeks until ad:tech London – join Unilever, AKQA, WPP Digital, British Gas, BBC Worldwide Manager’s Choice

Matthew Appleby, Marketing Manager at dmg events writes It’s less than 3 weeks until ad : tech London brings together the industry’s most innovative marketers, digital strategists, commercial heavyweights, creatives, technology innovators and investors on 11-12 September at The National Hall,

Less than 3 weeks until ad:tech London – join Unilever, AKQA, WPP Digital, British Gas, BBC Worldwide Manager’s Choice Read More »

9 reasons why ad:tech London is the hot ticket in town on 11-12 September for forward-thinking brands, agencies, media owners and technology firms

11-12 Sep 2013 National Hall Olympia Follow on:

9 reasons why ad:tech London is the hot ticket in town on 11-12 September for forward-thinking brands, agencies, media owners and technology firms Read More »

An exceptional line up of top-level brand, publisher and agency speakers from companies including Heineken, Reckitt Benckiser, 20thCentury Fox, Kellogg – ad:tech London

FMCG and fashion elite to join ad:tech London keynote line up From www.ad-techlondon.co.uk – The sole European date in the world’s largest digital marketing network, ad:tech London will feature an exceptional line up of top-level brand, publisher and agency speakers from

An exceptional line up of top-level brand, publisher and agency speakers from companies including Heineken, Reckitt Benckiser, 20thCentury Fox, Kellogg – ad:tech London Read More »