Following a year of continued growth, London and Leeds-based digital agency Delete have appointed Philippe Feraille as their new Client Services Director. Having previously held the position of Business Director at Omnicom’s production network agency eg+ worldwide (TBWA Network) and […]
Movers and Groovers : Delete appoints Philippe Feraille as Client Services Director Read More »
Following a continued period of growth for the agency’s Manchester-based team, Amaze One – part of the St Ives Group – has announced the appointment of Mark Laycock to the role of Art Director. Mark joins the Manchester office’s team
Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director Read More »
Marketing budgets are continuing to rise, according to a survey of marketing executives by Gartner, Inc. The survey showed that marketing budgets increased to 12 per cent of company revenue in 2016, from 11 per cent in 2015. Fifty-seven per
Gartner Survey reveals marketing budgets increased for third consecutive year Read More »
Latest … Rakuten Marketing, a leading technology company that enables brands to thrive and profit through digital marketing, today released The Facebook Measurement Divide, its newest Rakuten Marketing Insights Report. The report finds marketers relying solely on third-party analytics platforms are
Research : Web analytics tools undervaluing Facebook’s ROI? Read More »
Ingenta Audience, powered by Enreach, the latest addition to the Ingenta Advertising package, allows digital publishers to sell online newspaper and magazine advertising space by leveraging programmatic buying capability to reach “the right audience, with the right offer, at the
LONDON digital marketing agency Digitalhound has been instructed to handle the marketing for Czech retailer Alza.cz’s British and German websites. The full services agency will help develop and grow the online presence of Alza.co.uk and Alza.de over the coming months.
London digital marketing agency Digitalhound wins online shopping contract Read More »
NetBooster Group announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with
NetBooster Group acquires UK agency 4Ps Marketing Read More »
NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts, Nielsen’s UK Director of Innovation. We covered ….. Tell us about Nielsen Quick Predict? You talked about the 15% failure factor. Tell us how your
Motherhood is a beautiful thing. A quick delve into the Google Image archives for ‘new mums’ and you’re sure to be overwhelmed by pink cheeks, tiny knitted boots and fresh-faced women warmly caressing blue-eyed babies. Brands targeting the new mums
“Why brands need to rethink what matters to new mums” … Ellie Gauci, PSONA Read More »
More and more shoppers are regularly using voucher codes. Many shoppers now assume a brand will offer them money off at some point during their purchase. If you ignore their demands, you’ll be losing sales, emptying baskets and missing out
A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud Read More »
