TheMarketingblog

digital marketing

Social Media Analytics / “ad:tech London can improve its knowledge about its audience interests and characteristics” / Martín Enriquez, CEO and Cofounder at Socialmetrix

Socialmetrix—The Official Social Media Analytics Platform for ad:tech London | Socialmetrix    www.socialmetrix.com From socialmetrix.com – Socialmetrix and ad:tech London announced today they have partnered to use Socialmetrix Echo technology to extract and analyze ad:tech’s London social media data. www.ad-tech.com

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All about the 7 phases of customer life cycle marketing / Business Consort

From businessconsortsocialmediaacademy.com – What are the 7 phases of customer life cycle marketing and what do they mean to my business? Business Consort What are the 7 phases of customer life cycle marketing? What do they mean to my business?

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Events : Download your free 2013 – Diploma in Digital Marketing Syllabus / Business Consort

Get the most in demand qualification in just 12 weeks! From diplomaindigitalmarketing.simplelander.com Download your free 2013 – Diploma in Digital Marketing Syllabus! More information on Business Consort.

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Events : The ad:tech London website will re-launch with special announcements about this year’s show

In just a few weeks the ad:tech London website will re-launch to coincide with some very special announcements about this year’s show including:

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IKEA turns weather forecaster and al fresco party planner / LIDA

– LIDA supports IKEA ‘Make more of your garden’ initiative with clever personalised campaign – With the hottest months looming, there’s never been a better time to make use of the garden we take for granted. So IKEA are turning

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Digital marketing : 5 common social media mistakes brands make

Digital marketing has come a long way in the last few years, evolving from a nice addition to your marketing strategy to a necessity for most businesses. Thankfully, most small- and medium-size businesses (SMEs) avoid creating a social media presence

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Movers & Groovers / Shaun Moran, Mike Cullis and Ben Rachel launch a direct marketing agency called Soul

The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul. The founding trio open their doors for business

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Larchwood Food is launching an intensive marketing campaign designed to drive consumer demand for cold pressed rapeseed oil

Larchwood Foods, the company behind the Mr Hugh’s brand, is announcing a significant investment in the sector. With new listings confirmed in Tesco and Asda, the firm is launching an intensive marketing campaign designed to drive consumer demand for cold

Larchwood Food is launching an intensive marketing campaign designed to drive consumer demand for cold pressed rapeseed oil Read More »

Rocket Fuel enters Japanese market via strategic alliance with cyber communications inc.

Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced it will expand into Japan via a strategic alliance with cyber communications inc. (cci), Japan’s largest digital marketing company and a wholly-owned subsidiary of Dentsu.

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