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First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction

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Samsung Electronics – biggest ever marketing campaign for its flagship smartphone, the Galaxy S4

Samsung Electronics this week unveiled its biggest ever marketing campaign for its flagship smartphone, the Galaxy S4. The campaign, which uses the strapline ‘Life Companion’, brings to life the people-inspired innovations behind the new device, and includes TV, print, PR,

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John Firth of IPC Media wins adconnection ‘Innovations Challenge’

Adconnection have announced the winner of their second annual ‘Innovations Challenge’ as John Firth from IPC Media Innovator. Adconnection challenged a shortlist of nine media owners to present a five minute innovative media idea at their ‘Innovations Challenge’ which took

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Marketing company 2020 rebrands to Jaywing

2020 and 2020 Consulting have announced the consolidation of both brands to Jaywing. The unified brand brings together Brand, Digital, Contact, CRM, Search, Social, Data, Analysis and Change Management to provide clients with specialist expertise that is capable of delivering

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Corporate Culture and M Creative Thinking join forces to offer sustainable behaviour change support to UAE firms

Corporate Culture, the UK-based sustainable behaviour change agency, and M Creative Thinking, a branding and communications specialist based in the UAE, have formed a new agency partnership to provide specialist expertise in sustainability and behaviour change communications, a first for

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#SMWF Europe / Who else wants to find out about the latest in brand engagement, monitoring, ROI, advertising and community management?

Digital, Online & Mobile Marketing Conference London The fifth annual #SMWF Europe will be the biggest show yet, gathering around 700 industry professionals; delivering experience and practical, hands-on guidance from a huge collection of the world’s leading marketing and business

#SMWF Europe / Who else wants to find out about the latest in brand engagement, monitoring, ROI, advertising and community management? Read More »

A priest from Tamworth, a teacher from Kent and a plumber from Cambridge

Matt Pye, managing director at Cheil UK: ‘Here’s a genuinely creative idea that not only engages across multiple channels, but which also maximises shareability and talkability – two key factors for brand success today.’ Samsung Electronics UK is supporting the

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John Owen of Mobile Marketing Magazine talks about the various events and media they are producing

John writes .. On the 29 November the Effective Mobile Marketing Awards will be taking place at the London Film Museum. Global Brands and Agencies battle it out for the 19 awards. Seats are selling fast and we have a

John Owen of Mobile Marketing Magazine talks about the various events and media they are producing Read More »