Despite the growth of digital channels, US insurers seem to be stuck in an analogue world, unable to respond accurately, quickly or consistently to customer queries asked via the web, email, Twitter, Facebook or chat, according to new research from […]
Research : UK insurers beat US for digital customer experience Read More »
NetBooster Group announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with
NetBooster Group acquires UK agency 4Ps Marketing Read More »
Made for #Bangkok‘s busy streets, #Carabao helps people through their day. We’re now here in the UK to do the same. pic.twitter.com/PUrmaOC5fs — Carabao (@CarabaoUK) September 15, 2016
Carabao Energy Drink marks launch in the UK with nationwide ATL campaign Read More »
Nielsen is partnering with Sainsbury’s and Nectar card owner Aimia’s i2c venture to help advertisers see how digital ads impact shopping behaviour. Nielsen’s cloud platform, combining data, analytics and media planning, will provide a better picture for brands on how to blend online
Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic Read More »
The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion on programmatic trading, up 44% from last year. And further growth is anticipated: This year, programmatically traded
Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year Read More »
We do like a nice bit of cake. Last night’s #GBBO was most-watched launch episode in the show’s history pic.twitter.com/YJkufFSVWk — BBC (@AboutTheBBC) August 25, 2016 Great British Bake Off (GBBO) returns to the screens , and with last year’s
5 ways brands can use “Great British Bake Off” to increase sales Read More »
Today, Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive site, which launches to coincide with the start of the 2016/17 Premier League season, is
Watford FC and Critical Mass launch world’s most innovative football club website Read More »
Enterprise Rent-A-Car’s Brad and Dave return with the next phase of the car hire company’s humorous ‘UK car hire with US customer service’ ads, created by digital agency DARE. The activity forms part of a two-phased campaign to drive awareness
DARE creates first Enterprise Rent-A-Car ad in two years Read More »
Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors.
Olympics coverage plays out across DOOH screens for the first time Read More »
Fast growing and iconic UK fashion brand, The Cambridge Satchel Company, has prioritised improving customer retention and has selected Sailthru, the leader in Customer Retention Cloudsm for top global retail and media companies, based on the technology’s track record of
The Cambridge Satchel Company has Customer Retention in the bag Read More »
