An award winning advertising company has lifted the curtain of secrecy to reveal that they are behind a show-stopping national advertising campaign which has created a storm of intrigue online. Featuring a dramatic image of a big cat emerging from […]
Daring adverts draw audiences into The Lion’s Den Read More »
Palmer’s marks the restyling of its award-winning Coconut Oil Formula Hair Care range with an integrated digital and press campaign which invites fans to star as a model in its next magazine advert. #HairOnPoint lets customers upload personal #HairOnPoint photos
FMCG : Palmer’s launches #HairOnPoint campaign through Media Bounty Read More »
Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by Trustpilot, the global online reviews platform. Over a quarter of respondents (29%) say brands that are active on social media are more
Brands with active social presence ‘more human’, Trustpilot research reveals Read More »
Strategic brand and marketing consultancy Prophet have conducted a study which includes revealing results about the private healthcare industry News of recent cutbacks in the NHS may still be front of mind, but overall satisfaction with clinical care in the
Research reveals important lessons for UK Health Providers Read More »
Last night the winner of this year’s IDM Student Marketing Competition was announced at a gala reception in London’s Belgraves Hotel. The Digithink team included Jeevan Shahi, Jacqui Forgham, Ellie Barker, Maddie Osborne, Rachel Poole and Sophie Knowles, all students
Digithink wins IDM Student Marketing Competition 2016 Read More »
iProspect has today launched its Consult practice, as part of its long-term mission to drive business performance in the digital economy. Designed to offer specialist consultancy on marketing technology, experiences and audience activation, while also helping clients structure themselves to
New iProspect Consult practice to drive business success in the digital economy Read More »
WPP’s global brand strategy and design agency, Brand Union, (www.brandunion.com) has announced the appointment of John Shaw to the newly created role of Chief Product Officer. In this new role, John will be responsible for overseeing the agency’s product, from
Movers and Groovers : Brand Union appoints John Shaw as first chief product officer Read More »
New research has shown that Marketing is under serious threat from HR, raising real questions for businesses and the teams charged with upholding the voice of their brand. In a series of worrying findings for Marketing, Omobono, the creative and
Marketing under threat as HR influence rises Read More »
If you are looking for expert comment on Microsoft buying LinkedIn. Mark Skilton, of Warwick Business School is a Professor of Practice in the Information Systems & Management Group and researches technology ecosystems around defining value and monetization. He is the author
Main pic …Chris Gorell Barnes OLIVER Group, the in-house agency specialist, today announces it has made a strategic investment in Adjust Your Set, one of the UK’s leading digital content agencies. Adjust Your Set will continue to operate as a
OLIVER Group acquires award-winning digital content agency Adjust Your Set Read More »
