TheMarketingblog

digital

Movers and Groovers : Head of digital operations services at amaze wins national Everywoman in Technology award

Leading digital marketing, technology and commerce consultancy Amaze, is proud to announce that its Head of Digital Operations Services, Amanda Follit, has won an Everywoman in Technology Award. At a ceremony in London’s Park Lane (23 February 2016), Amanda was

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Events / Shift London – all about altering the minds and business models disrupted by digital, and recognising the imperative need to transform.

Events Shift London Driving digital success @sewatch https://t.co/T0bg0uS9vE pic.twitter.com/HGMnakocWi — Will Corry (@slievemore) February 22, 2016

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ITV has struck a programmatic deal with RadiumOne enabling TV and online ads to be synced

Within milliseconds of an ad playing on ITV, a similar digital ad will be served to users online with a similar profile to the TV audience in terms of socio-demographics & geography. RadiumOne’s technology enables an additional layer of audience

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Big agency groups turn to online pitching to boost the efficiency of their new business efforts

The big agency groups are turning to online pitching to boost the efficiency of their new business efforts. The number of large agencies using blur’s online marketplace to win new marketing and PR clients has risen dramatically with over 2,000

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adconnection – the latest campaign for Maplin across TV and digital

adconnection – the latest campaign for Maplin across TV and digital http://t.co/u1hT5tiO3J … pic.twitter.com/6rhiR8e0i0 — Will Corry (@slievemore) May 2, 2015

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Thomas Cook Airlines launches its first programmatic ad campaign

Early tests see cost per customer acquisition falling by 75% Thomas Cook Airlines has launched its first purely programmatic ad campaign in the UK, which will involve using customer data to target users across the entire customer life-cycle.

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How Asda is changing the message for mobile advertising

Asda has launched the world’s first Rich Ad Messaging campaign. Engaging their Easter audience via a scrolling ad message on their mobile devices whilst they browse the web and apps, the campaign then combines this mass broadcast execution with the

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Magnetic launches with a new microsite and a study called ‘The Rules of Attraction’

Magnetic launches with a new microsite www.magnetic.media Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers. It is supporting

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