Another digital ad agency is swallowed up – Publicis in deal to buy LBi for €416m
(Reuters) – Publicis has agreed to acquire Dutch ad agency LBi International NV in a deal valuing the company at 416 million euros ($538.80 million), the French group’s latest move to boost its exposure to digital advertising. The 2.85 euro-a-share […]
Another digital ad agency is swallowed up – Publicis in deal to buy LBi for €416m Read More »