“Disruptive ads cause more than 10 times as many complaints from consumers as semi-disruptive ads” / Opera Mediaworks Research
Disruptive full-screen mobile ads generate 10 times as many complaints as semi-disruptive ads (half-screen), but achieve a similar CTR. The data comes from analysis of more than 15m UK mobile ad impressions by @OMediaworks Opera Mediaworks. Whilst a semi-disruptive ad […]