Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’. The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation […]
‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA Read More »
The DMA has listened to its members and is calling for banks to remove the personal guarantees from the CBIL scheme, to ensure the UK’s SME community can survive. The UK Government’s Coronavirus Business Interruption Loan (CBIL) Scheme was welcomed
DMA calls for banks to rethink approach to Coronavirus Business Interruption Loans Read More »
‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair. The pair are also joined by two newly elected additions to the DMA
Colin Lloyd steps down, to be replaced by Michelle de Souza as Chair of a new-look TPS Ltd Board Colin Lloyd, long-standing Chair of the Telephone Preference Service (TPS) Limited, has announced he will step down from his position on
Movers and Groovers : TPS announces new Board following successful tender renewal Read More »
DMA Talent, the Data & Marketing Association’s talent function, has launched the Marketing Challenge 2020, in partnership with StudentUniverse and Tourism NT. The annual contest offers university students the opportunity to respond to a live brief from an internationally renowned
DMA’s Marketing Challenge 2020 is here to test industry’s up-and-coming talent Read More »
A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved.
The in-housing gap : Productivity and creativity expectations fall short Read More »
The Data & Marketing Association’s (DMA) latest report, the ‘Business Skills Census 2019’, asked marketers to identify the skills and challenges that are important to businesses today, as well as those that will be in the future.
Direct marketing and social media skills significant to future business success Read More »
The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals. According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations
Marketers ignoring the real value of referrals and word of mouth in customer acquisition Read More »
In a year of legislative change and political uncertainty surrounding the data and marketing industry, the Data & Marketing Association’s (DMA) latest figures show door drops have remained stable. The DMA’s latest ‘Annual door drop report’ reveals a steady year for
Door drop spend remains stable despite GDPR Read More »
