Kate Burnett, MD of DMA Talent, discusses why the DMA is helping businesses to support a diverse workforce through their Neurodiversity Initiative World Autism Awareness Week, taking place during the first week of April this year, will inspire people across […]
Embracing neurodiversity in the workplace .. Kate Burnett, MD of DMA Talent Read More »
Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic. According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme
Marketers need to look beyond loyalty points and freebies, reveals DMA research Read More »
In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value
What is the true value of data? New industry campaign seeks answers Read More »
Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers. I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]
Latest Research : Half of brands are missing out on the benefits of loyalty programmes Read More »
Retailers must learn to talk consumers’ language. There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals. Engaged customers are better customers. Engaged customers buy
Consumers driven online by brand and charity print marketing are three times more likely to visit their websites via a desktop or laptop than a smartphone or tablet, new research published by the DMA @DMA_UK today [19 June 2014] reveals.
