TheMarketingblog

Engagement

“A drunken usability experiment” – Austin Knight (UX Designer at HubSpot) at the Conversion Conference in October 2015

In this talk, Austin Knight (UX Designer at HubSpot) will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted. Learn about new and unconventional methods for overcoming the struggles

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B2B Marketers : Download this limited-time Forrester report to learn how you can reward, recognize, and engage your customers

How consumer loyalty principles can help B2B companies reward, recognize, and engage their customers Earning customer loyalty is very important to B2B marketers. After all, loyalty translates directly into referrals and new cross-sell/upsell opportunities. But it’s easy for marketing and

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Now we have ‘a new breed of retail PR and social agency’ – de Winter launches ‘The Retail Room’

de Winter launches agency ‘The Retail Room’ – ‘a new breed of retail PR and social agency’ http://t.co/pMUoZF53bY … pic.twitter.com/BccxQkGUuN — Will Corry (@slievemore) May 10, 2014

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Realeyes wins I-COM Big Data Venture Challenge

LONDON — 11 April — Realeyes, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Big Data Venture Challenge award at the 2014 global I-COM summit for the marketing measurement

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