TheMarketingblog

experiential marketing

“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation. Over two weekends in February, visitors to The

“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow Read More »

Christmas marketing campaigns / Guerrilla marketing, crowd participation, PR and content sharing / Hotcow

The Hotcow articles from theMarketingblog Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing.  http://www.hotcow.co.uk/ Interested in the latest news, insights and latest thinking

Christmas marketing campaigns / Guerrilla marketing, crowd participation, PR and content sharing / Hotcow Read More »

Fancy stepping onto a sandy beach in Hawaii without spending a thing? / Hotcow Experiential Marketing

Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? Thanks to Marriott Hotels’ experiential marketing campaign, you can. The reality is closer than you think.

Fancy stepping onto a sandy beach in Hawaii without spending a thing? / Hotcow Experiential Marketing Read More »

Consumer brand experience / Does targeted, relevant advertising really create brand love? / Hotcow

Spotted in the Hotcow blog ….Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea. We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the

Consumer brand experience / Does targeted, relevant advertising really create brand love? / Hotcow Read More »