experiential marketing
“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow
Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation. Over two weekends in February, visitors to The
How to use product sampling to get people talking : Sally Durcan, Hotcow
The great British high street has long been a staple arena for experiential marketing. From gluten free muffins, to the latest anti-ageing cream, brands fight fiercely to grab our attention with eye-catching product demos and product sampling campaigns.
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There’s one sure-fire way to get people talking about your brand: a darn good PR stunt / Hotcow
PR stunts work. Standing out from the crowd can be tough for any business. Even if your product is as good as anything already on the market, without word of mouth, it is difficult to get noticed. Luckily for you,
Yves Saint Laurent – creating bespoke beauty experiences for their customers – via Hotcow blog
Yves Saint Laurent – creating bespoke beauty experiences for their customers – Hotcow http://t.co/56xFosNCZJ pic.twitter.com/O04tJJENP2 — Will Corry (@slievemore) February 12, 2015
Christmas marketing campaigns / Guerrilla marketing, crowd participation, PR and content sharing / Hotcow
The Hotcow articles from theMarketingblog Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. http://www.hotcow.co.uk/ Interested in the latest news, insights and latest thinking
Fancy stepping onto a sandy beach in Hawaii without spending a thing? / Hotcow Experiential Marketing
Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? Thanks to Marriott Hotels’ experiential marketing campaign, you can. The reality is closer than you think.
LIDA restructures creative department after major business wins
Digital and Direct Agency LIDA has won the coveted Land Rover UK retail marketing account after a competitive pitch run by ISBA. The agency will now run retail marketing and aftersales for the iconic British car manufacturer. It is the
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Five great ways to use Experiential Marketing for FMCG brands / BEcause
Top 5 ways to use #Experiential Marketing for FMCG brands http://t.co/roW37Oacpv pic.twitter.com/hJBncDx56Q — Will Corry (@slievemore) May 12, 2014
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Consumer brand experience / Does targeted, relevant advertising really create brand love? / Hotcow
Spotted in the Hotcow blog ….Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea. We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the