Hotcow is a multi-award winning Experiential Marketing agency. They write .. An article in this weeks Grocer entitled ‘Counter culture: Inside shopping demographics’ sparked a number of conversations in the office today. The article primarily discusses the myth many of […]
Shopper marketing is in the spotlight and these seven new trends, coupled with good digital and experiential strategies, will maximise marketing spend, driving more feet in-store and product off the shelves. By: Carolyn White Shopper showrooming: Trend of viewing the
Seven new trends in shopper marketing Read More »
Hub Digital Networks aims to sell opportunities to mobile, online fashion, cinema, music and fast-food advertisers, as well as other youth brands. Saximo is also looking to offer screens at concerts, festivals and other live events, and can offer brand
Hub Digital Networks to sell ads at ‘The X Factor’ auditions with Saximo Read More »
Here’s a great example of how experiential marketing can be used by retailers to provide an amazing shopping experience out of store. German shoe brand Goertz created an interactive retail installation and placed in train stations where and people could
The British Council of Shopping Centres (BCSC) and the Institute of Promotional Marketing (IPM) this week presented a new research report to the marketing and property industries. The report concludes that shopping centres offer advertisers and brands the most effective
The most effective venue for brand engagements and experiential marketing activity Read More »
With Screenmedia expo 2012 just around the corner (16-17 May, London’s Earls Court 2), Screen Events Ltd today announced that the education programme is finalised and available for viewing at www.screenevents.co.uk/screenexpo2012. Brand new on the roster is a free-to-attend strategy
While a ‘pull’ focused multi-channel model is quickly replacing the ‘one size fits all’ approach, the underlying mission for brand managers is changing.
“A deep understanding of your target audience” / Hotcow Read More »
Advances in technology coupled with tough economic times have changed the way consumers shop, forcing brands to create innovative strategies in both online and retail environments to keep them trading.
“Stop losing valuable consumers” / Hotcow article Read More »
