Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder. […]
Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis Read More »
Simon Bibby at Burst Insights writes …. It contains findings on the TV advertising approaches taken by brands. You can find analysis and commentary on our latest blog post, YouTube remains the most adopted social video platform, Facebook is
New research reveals Euro 2016 social video trends of TV advertisers Read More »
On the off chance England gets knocked out of the Euros (yet again), Rustlers, the hamburger brand, is releasing its own heart pounding, spirit-rousing and, frankly, completely realistic, factually accurate and logically sound, football anthem. The anthem is sung and
Rustlers release football anthem for the Euros, sung by Chesney Hawkes and Peter Shilton Read More »
The Challenge … With Coty looking to relaunch its adidas Sport Sensations anti-perspirant in 2014, all eyes were on the upcoming World Cup. Many brands were looking to piggy-back the event, so the Adidas body care brand had to come
Adidas gets one shot at World Cup glory with Five by Five Read More »
Arena Media has forged a content partnership with Domino’s and The LADbible to join the living rooms of football fans across the nation in a ‘Gogglebox’ style with a series of films as they watch the UEFA Euros 2016. Launching
Arena Media forges Domino’s and LADbible partnership for Euros Fans Read More »
ESI Media has announced a multi-platform partnership with 888sport.com across the London Evening Standard and The Independent. Activity is built around 888sport’s sponsorship of ESI Media’s coverage of UEFA Euro 2016 matches to put the brand at the centre of
ESI Media partners with 888sport.com for Euro 2016 activity Read More »
Copa90 has created the ultimate Euro 2016 Guide for fans as a Facebook Messenger chatbot. The Facebook Messenger bot is a first for Copa90, and is designed to house all the key information and news that every fan needs to
Copa90 launches Euro 2016 Guide on Facebook Messenger Read More »
Every year, brand valuation and strategy consultancy Brand Finance conducts a unique study, calculating the brand strength and value of the world’s leading football club brands. The results are published in the Brand Finance Football 50. Manchester United tops the
The world’s most valuable football brands 2016 Read More »
As the Official Airline Partner to UEFA EURO 2016TM, Turkish Airlines announced the full details of its ‘Meet Europe’s Best’ campaign today, championing fans and European cultures ahead of this summer’s competition. The campaign includes the launch of television commercials,
Watch : Turkish Airlines launches ‘Meet Europe’s Best’ campaign ahead of UEFA EURO 2016 Read More »
Over half of the brands most associated with the 2016 European Football Championships aren’t actually sponsors – according to new research from marketing technology experts RadiumOne. Coca-Cola, Adidas and Nike are most associated brands
