John Starr, managing director of Clareville PR consultants comments: “While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them. “Before any new initiative, and […]
Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating
Blis & Moat combine to shed light on mobile viewability Read More »
For 2017, I have a mission for the data industry: the 3k Challenge. For those of you opt for a more sedentary lifestyle, don’t worry – it doesn’t require you to go out and buy a pair of running shoes.
Help build a better data future with the 3k Challenge Read More »
Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and
Research : Time inc. UK challenges millennial stereotypes Read More »
Twitter to cut about 300 jobs – equal to 8% of its workforce, according to Bloomberg; suggests an announcement may come before an earnings report, due Thursday – Link Update: TechCrunch cites undisclosed sources, suggesting layoffs will target sales teams
Virtual reality (VR) is all the rage. Premium publishers are jumping on the bandwagon to prepare. Google is working on a VR version of Chrome. US broadcaster NBC and Samsung offered viewers a new way to watch the 2016 Olympic
What Brands Need to Know About Virtual Reality Read More »
Comment from Paul Thompson, VP EMEA, Blis This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users.
Industry should lead by Google’s example to penalise ‘intrusive interstitials” Read More »
Shift in consumer behavior … Exclusive article by Brendan O’Brien, Search Optics In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace. This change in consumer
Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics Read More »
Shutterstock, Inc a leading global provider of commercial imagery and music, today announced an API integration with Google. The image licensing deal provides Google’s digital and mobile display advertising products, including Adsense, Adwords, and Admob, with access to Shutterstock’s collection
“Shutterstock to deliver images across Google” Read More »
As the holiday season gets into full swing, TIC, the brains behind BizTweet, one of the leading social decision software providers, has announced that the month of June broke records thanks to an increased number of tweets sent from airports
BizTweet continues to fly high with record number of tweets from airports in June Read More »
