Samsung is increasingly turning to “experiential” marketing and social media, according to Marc Mathieu, chief marketing officer at Samsung Electronics America
Samsung uses smartphones to explore experiential | Hotcow Experiential Marketing Read More »
25 greatest publicity stunts of our time A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage. Publicity stunts have a long history as a disruptive tactic
25 greatest publicity stunts of our time – enjoy Read More »
lang=”en” dir=”ltr”>Want the low down on pop-up shops? | Hotcow Experiential Marketing https://t.co/ZNyA0gWB4W … retweet please pic.twitter.com/Lxsr4oBBmU — Will Corry (@slievemore) July 24, 2016
Want the low down on pop-up shops? | Hotcow Experiential Marketing Read More »
Experiential marketing has never been so important. – Hotcow Experiential Marketing https://t.co/Y4K4VVrgN1 Retweet pic.twitter.com/JCmr7A95mE — Will Corry (@slievemore) July 2, 2016
The music business is notoriously competitive. Not only are new artists doing their best to be discovered, but established acts must work hard to remain relevant and interesting. Here are a few disruptive guerrilla stunts that caused a stir in
The folks at Microsoft were left red-faced recently after an attempt to engage millennials with artificial intelligence backfired in spectacular fashion – just hours after the launch. The tech company designed the chatbot, which it named “Tay,” as an experiment
Blunders : “Red-faced folks at Microsoft” – via Hotcow blog Read More »
What sends shivers down the spine of football players and fans alike? – “Hotcow Article” https://t.co/65NNsd9exJ pic.twitter.com/ggnvwRztAG — Will Corry (@slievemore) April 8, 2016
Reebok's interactive ad | Hotcow Experiential Marketing … Please Retweet https://t.co/3wuNPhOPID pic.twitter.com/HdsD2HwfKQ — Will Corry (@slievemore) April 4, 2016
Reebok’s interactive ad is well worth checking | Hotcow Experiential Marketing Read More »
Cadbury, Cumberbunnnies, Dr Oetker’s, Chocolate of Thrones, Chocolate Bar – https://t.co/A3rwdd6Ab0 pic.twitter.com/K59t75mwAd — Will Corry (@slievemore) March 31, 2016
Promotional giveaways are everywhere. They’re in your office, in your home, and in your car. Many things that you see every day and don’t even think about are promotional products. The reason they’re everywhere is that we all love getting something
Blunders : Promotional guerrilla marketing campaigns that have run amok … Hotcow Read More »
