The first principle of guerrilla marketing warfare is to “abandon conventional military tactics.” In doing so, the strategy favours the element of surprise and lends a competitive advantage to those willing to think outside of the box. The same goes for guerrilla […]
4 guerrilla marketing tactics to make your brand shine … Hotcow Read More »
How to get your product sample into a celebrity’s hands http://t.co/Yxl0HXmb0u … pic.twitter.com/Lk88gO2Pqu — Will Corry (@slievemore) June 15, 2015
Getting your product sample into a celebrity’s hands – Sally Durcan, HotCow Read More »
Sally Durcan from Hotcow writes … For this post, we thought we’d look at a hugely successful PR stunt by Sony Pictures, which demonstrates how powerful PR can be – not only to a brand, but to the wider economy.
Jackpot PR stunt by Sony Pictures … Sally Durcan, Hotcow Read More »
Highlighting McDonalds support of grassroots football
Hotcow : A washing line across Wembley football pitch Read More »
Getting your product sample into the hands of sports fans could prove to be super-profitable. Wimbledon; Royal Ascot; the Rugby World Cup. We are a sports-mad nation and these are just a few of the large scale sporting events being
Getting your product sample into the hands of sports fans – Sally Durcan, Hotcow Read More »
Do you ever wonder how best to distribute your product samples? Modern technology has made it easy to avoid advertisements – we are able to skip through ads when watching pre-recorded shows, and download free software to block most online
Name of Thrones, PETA, Giant iTab, Internet Retailing, http://t.co/lazynTErvX pic.twitter.com/Z7V4fR1fgr — Will Corry (@slievemore) April 25, 2015
Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation. Over two weekends in February, visitors to The
Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab headlines
5 of the wildest car PR stunts that got the world talking – Sally Durcan, Hotcow Read More »
How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And
Two of the best travel PR stunts of the year – Sally Durcan, Hotcow Read More »
