TheMarketingblog

Inbound Marketing

Transform your marketing, with the UK’s only super-sized Hubspot-sponsored conference dedicated to understanding and mastering Inbound Marketing

It’s back – and bigger than ever, Inbound Marketing UK 2013 is in London on 14 October. Another line up of world-class speakers ready to lift the lid on inbound marketing.

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“Why the Blog Post Is the New Ad Unit” – Guest Post by Steve Hall

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just

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Applying Plan-Do-Check-Adjust to a lead nurturing campaign

Posted by John McTigue on Tue, Oct 09, 2012 Plan-Do-Check-Adjust (PDCA) is a classic kaizen, meaning continuous improvement, principle perfectly applicable to digital marketing. Processes within each component of digital marketing can be broken down into individual PDCA loops, worked

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Discover the latest industry advice on; lead generation, lead nurturing, marketing automation, content creation, SEO, social media and blogging

Check out “Inbound Marketing UK 2012 – stop marketing and start engaging” …marketinguk2012-estw.eventbrite.co.uk via @eventbrite — Andreas Bauer (@andreasgbauer) October 5, 2012

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“How to drive conversions with intelligent email marketing” – infographic

Infographic of the week. E mail is alive and well as a proven inbound marketing channel, and converts better than both search and social. Are you happy with your inbound marketing so far this year? Is it generating results? If not

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“It’s the age of the customer and Inbound Marketing is key to successful customer engagement”

Aprimo®, a Teradata company and a global leader in cloud-based integrated marketing software, today shared that weakening outbound marketing methods see marketers looking to inbound techniques to improve ROI. Yet only 4% say they have fully integrated real-time inbound methods into

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