Sitting in the bus or the metro, it’s impossible not to notice the ever-increasing percentage of people absorbed into their smartphone screens, browsing the endless realm of information that today’s World Wide Web offers. But the experience doesn’t quite stop […]
How the internet affects purchasing decisions Read More »
Average person uses some form of ‘connected device’ 34 times a day Over half of smartphone owners turn to their phone rather than face ‘down-time’ Over one in three check smartphone when there’s a lull in conversation
1 in 6 smartphone owners use them for purchasing / IAB Read More »
UK DIGITAL AD SPEND HITS RECORD 6 MONTH HIGH OF £3bn AS BRITONS SPEND 1 IN 12 WAKING MINUTES ONLINE Entertainment and social networks/blogs account for over one third of UK internet time Digital ad spend up 17.5% to record
Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend Digital advertising up £607m; mobile driving over half this growth Video up 46% to £160m; social media up 24% to £328m FMCG overtakes Finance as biggest
UK digital ad spend up 12.5% to 5.5 billion – PwC/IAB Read More »
Martini Media announced record growth in the UK in 2012. With the addition of key publishing partners, the expansion of its B2B and luxury brand portfolio, and significant new hires, Martini Media’s UK division saw revenues grow by 4x in
Martini Media UK sees 4x revenue growth, reaches more £50K+ earners Read More »
UK’s first ever study on the Online Performance Marketing industry / PwC UK businesses spent £814 million on affiliate marketing and lead generation activities in 2012 which generated £9 billion in sales, according to the UK’s first ever study on
Advertisers spent over £800m in 2012 on Online Performance Marketing activities Read More »
The Drum and British Interactive Media Association (BIMA) Digital Hall of Fame The Drum and BIMA will be hosting a number of events throughout ad:tech London. These sessions will give audiences the chance to hear from and network with some
All about the Drum and BIMA’s Hall of Fame at ad:tech London 2012 Read More »
