Shoppercentric "UK shoppers switch between five different retailers and …. http://t.co/aAY4Vt8UK3 … pic.twitter.com/uBzde1KELl — Will Corry (@slievemore) July 27, 2014
Can salad dressing be sexy? Well, Kraft will settle for zesty. A new campaign for Kraft Zesty Italian dressing from the Playa del Rey, Calif., office of Being features a shirtless male chef whose catchphrase is “Let’s get zesty.” Watch
Zesty Women for Women : “You’ll have what he’s having” Read More »
Breakthrough marketing plans / How to stop wasting time and start driving growth TIM CALKINS is a Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, USA, and co-academic director of Kellogg’s branding program. In addition to teaching at Kellogg,
Provocative ad was created for an advertising agency A viral Oreo ad featuring a breastfeeding baby and the tagline “Milk’s Favorite Cookie,” was never meant to go public, the company says.
MARS\Y&R, the shopper marketing specialist, is to roll out a multi-channel campaign for Cadbury Dairy Milk in support of the chocolate brand’s Fairtrade certified products during Fairtrade Fortnight (27th February to 11th March).
MARS\Y&R / Cadbury Dairy Milk Fairtrade push Read More »
Cadbury Dairy Milk is set to launch a new long-term communications platform called Joyville. The move is part of an integrated campaign designed to strongly connect the magic of the Cadbury Dairy Milk brand with delicious Cadbury Dairy Milk milk
Cadbury Dairy Milk launches new communications platform / Joyville Read More »
