Magners GB / “Our unique segmentation model can help brand owners truly get under the skin of their shoppers” Chris McCash, gratterpalm

Advertising, Lead story, Media, Retail, Retail News / By

Magners GB have appointed gratterpalm to lead its shopper marketing strategy. The Leeds agency has attracted the brand to Yorkshire following a competitive pitch. gratterpalm will bring to life Magners’ “Now is A Good Time” campaign in the retail channel.

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