Dan Marshall, adconnection writes .. The Guardian posted an article this week proclaiming the death of the 30 second TV advert, (30 seconds in this context is in reference to all length adverts viewed in real-time on TV sets). The article […]
“The art of the 30 second TV advert is far from dead” : Dan Marshall, adconnection Read More »
Goal .. With a campaign to ensure its rum was synonymous with summer for its 18-24 year old target audience, Malibu knew its ‘Best Summer Ever Project’ had to engage consumers where they spent the most time – on mobile.
Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial. This requires good and thorough planning. Here
You get what you get because you do as you do. Your customers reflect your marketing and your marketing reflects your customers I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase,
Whether you’re attempting to design a logo yourself or preparing a brief for a designer, it’s vital to take a step back and consider all the elements that can contribute to either making or breaking it. After all, your logo
5 factors to consider when designing a brand new logo Read More »
In an attempt to make cycling safer, Volvo and its ad agency, Grey London, have joined up with the Swedish start-up @Albedo100UK to release a spray paint that makes surfaces glow in the glare of headlights. The spray is being
Video : Every year in the UK more than 19,000 cyclists are involved in accidents Read More »
A man moved into a new apartment, and he decided to go and check his mail. The next thing he knows, a beautiful woman is standing in front of him and she has a robe on and she opens it
Laughter Spot : “A beautiful woman is standing in front of him” Read More »
Dove have some great videos on their YouTube page focussing on real beauty. For their latest video, Dove set up signs above doors in San Francisco, London, Delhi, Shanghai, and Sao Paulo. One sign said ‘beautiful’ and the other said ‘average’.
Women for Women : The behaviour of real shoppers – beautiful or average? / Dove Read More »
Use the code ‘themarketingblog’ and grab a 50% discount Conversion World is the first conversion optimisation conference of it’s kind – a virtual conference that anyone can attend from anywhere in the world on any device. Featuring 30 of the
13 Days to #CROworld : Use the code ‘themarketingblog’ and grab a 50% discount Read More »
