MAA creative scale: 2. This very low score sums up MAA’s verdict on this ad with Theo Walcott. They write … Every so often an ad turns out to be unintentionally hilarious and such a likelihood may be compounded by an agency […]
Advice about this Walcott ad flop : “Quietly bury it ‘mes amis’ and start again” Read More »
by Jessica Morris Economic growth for last year has beaten previous estimates In what could be a general election boost for the Tories, Britain’s economy grew more than previously thought in the final three months of last year, official data has shown.
The great British high street has long been a staple arena for experiential marketing. From gluten free muffins, to the latest anti-ageing cream, brands fight fiercely to grab our attention with eye-catching product demos and product sampling campaigns.
How to use product sampling to get people talking : Sally Durcan, Hotcow Read More »
There is proof that 80% of your ad spend is linked to your headline. Get the headline right and your chances of a much better return on your hard earned marketing monies shoots up. Clyde Bedell of Santa Barbara in
What got us talking this week City am It was a week of departures: Jeremy Clarkson was finally ousted by the Beeb (he’s now 16/1 to stand for Ukip), Zayn Malik caused untold pain among teenage girls (and a certain amount of
Jeremy Clarkson’s ousting, Britain enters “noflation”: What got us talking this week Read More »
Some ideas are so powerful they generate publicity year after year after year. In my 15-year career in the media, I’ve seen variations of these come up time and time again, resulting in free publicity for the businesses behind the
PR : 14 ways to gain free publicity Read More »
Wife’s Diary: Tonight, I thought my husband was acting weird. We had made plans to meet at a nice restaurant for dinner. I was shopping with my friends all day long, so I thought he was upset at the fact
Laughter Spot : Wife’s Diary v Husband’s Diary Read More »
Sally Durcan of Hotcow writes … The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.”
PR News … Beagle Street online life insurance is 30% cheaper than its traditional (bricks and mortar) rivals. But anyone who works in PR knows that a ‘value’ message is difficult to land. So the money was made the media
#ReleaseThePounds PR : 500 Beagle dogs were folded out of £10 notes with tiny ads inside Read More »
