Influencer marketing works, and works very well provided you use the right tools and strategies
21 Time-Saving Influencer Outreach Tools You Need to Know Right Now
Marketing
The basics of marketing
Many of us have most likely heard of the term marketing and think that we know exactly what it is. It is a very basic term known by the general population, even if they are not business or economics experts.
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Research Infographic : What are senior marketing leaders working on for 2018?
We decided at theMarketingblog that we would feature infographics more often in future issues. So we are delighted to announce our first Infographic of the Month Award. It is a research one which takes the top spot. Very useful stats,
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[Watch] You no longer say ‘Cheers’ you say ‘Dilly Dilly’ …. @budlight / brand new ATL campaign
Bud Light Brings ‘Dilly Dilly!’ Phenomenon to the UK Hear ye, hear ye! Bud Light, one of the latest additions to AB InBev’s premium beer portfolio, announces the launch of a new, fully integrated marketing campaign that celebrates the brand’s
Thought leadership boosts B2B sales … Exclusive from Mikko Nurmimaki
Thought Leadership Boosts B2B Sales Sure, but how do you become perceived as a leader? Thought Leadership has become one of the most fundamental concepts of marketing and sales in the B2B technology industries. Its popularity has been growing rapidly
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[Exclusive] … Fresh strategies to boost awareness of your business brand
The world of business is in a constant state of flux with new innovations and developments coming to the market on a daily basis. While your company may have become successful with a particular set of strategies, there is no
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4 useful marketing hacks for B2B firms
The nature of B2B marketing has traditionally made it less glamorous and more challenging than its B2C equivalent. Products and services can be far more specialised and technical, while convincing thrifty businesspeople of the value of your offering can feel
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5 creative strategies for marketing your start-up on a tight budget
Working on a tight budget can be frustrating, especially when you have a head full of fresh ideas about promoting your start-up business and making it a success. However, every good business person loves to have a challenge and making
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TwentyCi property report suggests Homemover market offers big opportunities for brands in 2018
Findings from a report published today by life event data company, TwentyCi, suggest that in 2018 there will be good opportunities for brands that typically benefit from consumers moving home – including furniture, interiors, home improvement & DIY, travel, garden
Exclusive : 5 ways to create a successful marketing campaign on a tight budget
The domain of marketing was once ruled by select professionals who were hired by the big players in the commercial sector. The stakes were high, and so were the costs. However, things have changed now. The Internet has opened a
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