Have you noticed the rise recently of the “call to action”? It’s absolutely everywhere at the moment and it seems to be a marketing bandwagon that all kinds of businesses are jumping on. So what exactly is it and is […]
The call to action in business and marketing Read More »
Nature Valley’s ‘perfectly timed’ tennis tie-up delivered a 20% uplift in sales .. https://t.co/1aUga4Hq9R pic.twitter.com/PSi0bMiESy — Will Corry (@slievemore) December 4, 2017
Who achieved a big 20% uplift in sales? Read More »
VCCPMedia have released research in conjunction with The Guardian called “Debunking Gen Z”. It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors.
Debunking Gen Z … Joint research by VCCPMedia and The Guardian Read More »
EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume
Exclusive : Never mind the data……………it’s all about the people Read More »
Latest : LiveRamp®, an Acxiom® company (Nasdaq: ACXM) and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, today announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into
1. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux.” 2. Coors put its slogan, “Turn It Loose,” into Spanish where its translation was read as “Suffer From Diarrhea.” 3. Clairol introduced the
10 Marketing Blunders : Electrolux, Coors, Clairol,Colgate and six others Read More »
The Best Email Marketing Software of 2017 on @pcmag https://t.co/7q8AKdAH7J.. please retweet pic.twitter.com/wQo2B5mNik — Will Corry (@slievemore) October 26, 2017
Which email marketing software should you use? .. Great comparison chart Read More »
British companies froze their marketing budgets during the third quarter amid rising uncertainties about the economy as the UK looks to exit the European Union, a survey showed last Wednesday. The IPA Bellwether report showed that near 70 percent of
New Research : UK firms freeze marketing spend Read More »
Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous. Over just the last month I’ve connected with three entrepreneurs who told me they rarely did any marketing for themselves or their
Better marketing – in just a few minutes every day / Brian Honigman Read More »
