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Marketing

Convene Magazine report on the exhibition industry’s need for different events

Center for Exhibition Industry Research, CEO Cathy Breden tells exhibition organisers to experiment with different models – there will be different ways for people to come together in the future. Regular readers of theMarketingblog will be familiar with the regular

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10 examples of great integrated marketing campaigns

“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in businesses,” Mark Schmukler, the CEO and Co-founder of the @Sagefrog Sagefrog Marketing Group. That means you can and should use social media

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